The better the design, the more successful the business. This is the relationship that McKinsey experts have established. Design can be a decisive factor when we make a purchase decision. This is how products become popular and companies become recognizable. We analyze what quality design should be and what are its advantages for business. Design is also very important to attract gamblers in case they want to play teen patti game or lightning roulette online.
What is good design
Steve Jobs said: “Design is not how an object looks, but how it works.” The main task of a designer is to give a product a form so that it is not only aesthetically pleasing but also convenient. Good design should:
- Be consumer-focused. Good design meets consumer needs.
- Solve a specific problem. Each detail should perform its function, and not just be there.
- Be memorable. This is what brand recognition is based on, and therefore loyalty to it.
- Be in line with trends. If the design meets modern trends and uses the latest technologies, it will attract consumers.
- Make order out of chaos. Competently combining small parts into a single mechanism is the task of design.
- Be ergonomic. Good design is always aimed at making interaction with an object simple and understandable for the consumer.
What advantages does design give to a company?
Design helps companies increase profits. This is proven by a recent study by McKinsey. Experts collected data from 300 companies over five years and found a noticeable positive correlation between the level of investment in design and the financial success of a business. This happens because design significantly affects various indicators in business and marketing.
Increases brand loyalty
If a person experiences positive emotions from using a product, most likely, he will come to the store or make an order again. At some point, the commitment becomes so strong that a person is ready to buy a product without comparing it with others. This is one of the factors that form brand loyalty. This happened, for example, with the iPhone. Even though Apple devices are among the most expensive on the market, there are queues for new phone models, and buyers are ready to pay an amount equal to several salaries for them.
Increases brand recognition
Good design is memorable. If a product has an easily recognizable feature or function, consumers will begin to distinguish it from others. Subsequently, this feature becomes the brand’s calling card and forms associations with it in the audience. For example, everyone knows the color of Tiffany & Co. boxes, which has become iconic and is even protected by copyright as a trademark.
Creates the framing effect
This psychological phenomenon is that context affects consumer decision-making. A person reacts differently to the same information presented differently. The framing effect is used in marketing and design to influence buyers. It is described in detail in Phil Barden’s book “Hacking Marketing: The Science of Why We Buy.” One of the examples in the book is Starbucks coffee shops. Their price tags are much higher than average, although the buyer will not be able to distinguish this coffee from any other by taste. This is where the context comes into play: ethnic music, exotic smells, addressing customers by name – this is the premium atmosphere that Starbucks guests around the world pay for.
It is unlikely that you can name even one cult brand or product with a mediocre design. This is the main proof that a responsible approach to design justifies investments and brings companies not only financial success but also fame. And if you want to become a highly-paid specialist in this industry, choose vacancies in the field of content and design on our website.
